Body Rock

What is BodyRock?

BodyRock is a 24-hour fitness coach and workout buddy, offering high-intensity interval training exercises to help you reach your goals. In our community, we support each other by sharing ideas, recipes and motivational tips that keep us on track.

Business Goals

  • Increase average order value to improve profitability
  • Cross-sell physical product buyers to Sweatflix
  • Reposition the brand as a premium home fitness solution

Our Approach

  • Leveraged high value purchase data to drive sales of product bundles to increase average order value
  • Utilized vertical video across stories and Feed placements to drive quality engagement
  • Activated a messenger bot to retarget visitors and cart abandoners with a special offer to improve conversion rate

Highlights

8.4

million customers reached on
FB & IG

38%

Increase YoY in ROAS

53

million video views